Too many and misplaced signposts are the main reason for European motorists getting lost in an unknown environment. Moreover, billboards often block the signs from view and make them difficult to see and read.
Between June and July 2008, over 8,000 motorists completed a questionnaire on their national automobile clubs' web sites in Belgium, Germany, France, the UK, Italy, Croatia, Luxembourg, the Netherlands, Norway, Austria, Switzerland, Slovenia and Spain. The survey was conducted by the Spanish automobile club RACC and aimed at obtaining answers to the questions of how satisfied motorists are with direction signs in Europe and what requirements the signs must meet. Additionally the ADAC conducted a telephone survey in July 2008 with the Nuremberg-based market research company Knoche. It included 500 interviews concerning road signs and signposting in each of the following countries: Belgium, Germany, Finland, France, the UK, Italy, Croatia, Luxembourg, the Netherlands, Norway, Austria, Portugal, Sweden, Switzerland, Slovenia and Spain.
For more on the results of these surveys click on the links below.